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Our company was founded in Oswestry in 1970 but does have historic links to its namesake country. Iceland is a British supermarket chain, with emphasis on the sale of frozen foods, including prepared meals and vegetables. In addition, we also sell non-frozen grocery items such as produce, meat, dairy, and dry goods.
We are the UK’s leading specialist retailer in this category. As a result, we seek to capitalise on this key point of difference, while steadily improving consumer perceptions of frozen food through our “Power of Frozen” marketing campaign.
For many years we have led the UK market in frozen food innovation, under our own iconic brand. Consequently, we aim to continue delighting our customers with exciting new lines that they simply cannot buy anywhere else.
No one can match the convenience of the Iceland offer, combining 5 points. Firstly, easy to prepare frozen food with minimal waste. Secondly, easy to shop local stores. Thirdly, free home delivery of in-store purchases over £25. Fourthly, the UK’s best online shopping service. And finally, the wider range of The Food Warehouse on retail parks with ample car parking.
Iceland brand prices are benchmarked to ensure that we offer the same quality as the major supermarkets at a lower price. Similarly, we also offer better quality at a matching price.
We cater to customers needs with our online and in-store delivery service, every day of the week.
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