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Its authentic heritage and strong brand values began nearly three decades ago when Tom Joule established the brand, since then Joules has always been committed to surprising and delighting its growing community of customers with a sense of fun and quirky Britishness.
“Contemporary country loving” is at the heart of the Joules brand and provides the vision we all work towards. Our in-house creative team take inspiration from nature and the changing British seasons to design clothing that enables our customers’ lifestyles, come rain or shine. We stand out with our unique use of colour and print – all of which are hand-drawn by our in-house team – as well as unexpected details. The Joules brand is all about connecting with life’s happy feelings and embracing quality time, doing the things we love with the people who matter.
The business is based in Market Harborough, Leicestershire, where we’ve been since day one. At the HQ you’ll find a talented team of individuals who work across everything from the distinctive, hand-drawn prints you find in every collection through to marketing and distribution. We also have offices in New York and Shanghai to support our growing international business.
We’re proud to have won Drapers ‘Fashion Retail Business of the Year’ award in both 2017 and 2018, and the ‘Mainstream Brand of the Year’ award in both 2016 and 2017. We also received the ‘Mark of Excellence’ at the 2018 Retail Week Awards in the ‘Best Fashion Retailer’ category, demonstrating an industry-wide recognition of our distinctive brand, quality products and outstanding customer engagement.
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