Morrisons mulls cashless store to compete with Amazon Fresh stores. The grocer is testing technology that tracks objects customers put in their baskets. Morrisons has been testing the concept known internally as Project Sarah at its Bradford head office Morrisons is considering introducing a store that allows customers to put items straight from shelves into their bags, and walk out. The Big 4 grocer is currently testing technology that tracks objects customers put in their baskets and charges them on a smartphone app. Morrisons, which is currently the subject of a multi-billion pound takeover tussle, is attempting to compete with Amazon’s Fresh stores.
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