In keeping with its eco-credentials, The Body Shop is not only going vegan but has also announced big plans to make it easier for consumers to cut down on their plastic waste by rolling out refill stations across 500 of its UK stores this year. The global brand isn’t stopping there either as it will be rolling out a further 300 worldwide in 2022 so that customers can opt to refill their favourite products rather than purchasing them in new packaging each time. The Body Shop currently offers a recycling scheme where customers can return their empty tubs and tubes to stores to be recycled and is extending the scheme to 800 stores in 14 markets around the world by the end of the year.
‘Vegan beauty is a critical next step’
Despite being an early champion for animal rights in the beauty sector, The Body Shop came under fire when it was purchased by L’Oreal in 2006. Many fans of the brand were disappointed by the decision and felt this went against the ethos of The Body Shop as L’Oreal refuses to adopt company-wide policies against tests on animals for its ingredients and finished products.
Since being taken over by Brazilian beauty firm Natura &Co in 2017, The Body Shop has been working hard to transition back to its roots by championing cruelty-free beauty and alternative methods to animal testing.
Speaking to Global Cosmetic News, Lionel Thoreau, Global Brand Director, The Body Shop explained: “Our decision to go 100 percent vegan is a natural next step for The Body Shop. Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in ...
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