Data: Five guaranteed ways to keep consumers flocking to the high street

Data: Five guaranteed ways to keep consumers flocking to the high street

The future of the UK high street is at stake as the country emerges from the grips of the pandemic, but to ensure consumers return in greater numbers it is important to understand exactly what they want. Retail Week’s High Street Rebooted 2021 report uncovered the views of 1,000 UK consumers and we will be sharing its findings during Stores Week on May 20. UK consumers want their high streets packed with big names, independent outlets and more choice if they are to continue to use them, according to a Retail Week survey of 1,000 UK shoppers.
Although goodwill to the high street is there in principle, the reality is rather different, with factors such as expensive parking and poor product choice playing their part in pushing shoppers online. So, the challenge for high street retailers in 2021 and beyond is to ensure the offering to consumers is varied, good value and straightforward.
With more than half (52%) of consumers surveyed admitting they spend less money on high streets than they did five years ago, it’s never been so important for retailers to understand what makes the average UK shopper tick.
Retail Week’s High Street Rebooted 2021 report features research with 1,000 UK consumers on their attitudes towards the high street and its role in the day-to-day shopping experience. Here are five ways retailers can guarantee shoppers will stay on the high street.
1. Make it convenient
Of the many reasons why UK shoppers choose to visit their high street, sheer convenience is the most popular, with 42% naming it as their key motivation.
In addition, 25% value the ability to try on and test products in store – a further benefit of high street retail compared with online.
Price is another key aspect, valued by 38% of UK shoppers – even ...

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