From the very beginning Premier recognised the opportunity to provide a taxi service that was above and beyond what was normally accepted.
There would be no string vested drivers with cigarettes hanging out of their unshaven faces on Premier! Skips on wheels would also be out of the question, quality vehicles only.
So it was 1990, in the middle of a recession, where Premier had its humble beginnings, with just 5 vehicles and the whispers of 'you're doomed to failure' ringing in our ears. Sleeping on a concrete floor and jumping up to answer any call we might get was the normal state of affairs for the first 18 months.
Gradually, by giving excellent customer service, the business blossomed and grew. All available money was re-invested into upgrading vehicles and helped accelerate growth.
In 1997, with a fleet of around 30 vehicles it was decided to take the bold step and move from the standard voice communications to full data, a technology in its infancy in the taxi industry.
We were one of the very first customers of AUTOCAB, now a world leader and commissioned the first full data system, along with GPS tracking for Taxis in the UK. Again we faced derision from others saying the cost was astronomical, especially in an unproven technology and would lead to our failure. Quite the opposite occured, our response times, from taking a call to the taxi turning up, were as fast as 3 minutes, leading to rapid growth of our customer base and our fleet!
Today, with a fleet of over 160 vehicles, we have many other systems in place that directly benefit the customer and taxi driver whilst we continue to scour the market for new technologies in order to continually improve.
Premier Taxis 296 Lytham Road Blackpool Lancashire FY1 6EYBlackpool, North West
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